Formulácia marketingovej stratégie pre startup – Bc. Peter Zaoral
Bc. Peter Zaoral
Master's thesis
Formulácia marketingovej stratégie pre startup
Marketing strategy formulation for a startup
Abstract:
This thesis describes the design and application of an online marketing strategy for a startup company. It also contains the analysis of modern marketing methodologies, which can be fundamental to the creation process of marketing strategies.Abstract:
Táto práca popisuje konkrétny návrh a aplikovanie online marketingovej stratégie pre startup. Súčasťou práce je rozbor súčasných marketingových metodológií, ktorými sa možno pri tvorbe stratégie inšpirovať.
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 5. 2019
Identifier:
https://is.muni.cz/th/c7ava/
Thesis defence
- Date of defence: 19. 6. 2019
- Supervisor: RNDr. Josef Daňa
- Reader: Ing. Nikola Šimková, PhD.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering
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