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Bc. Peter Zaoral

Master's thesis

Formulácia marketingovej stratégie pre startup

Marketing strategy formulation for a startup
Abstract:
This thesis describes the design and application of an online marketing strategy for a startup company. It also contains the analysis of modern marketing methodologies, which can be fundamental to the creation process of marketing strategies.
Abstract:
Táto práca popisuje konkrétny návrh a aplikovanie online marketingovej stratégie pre startup. Súčasťou práce je rozbor súčasných marketingových metodológií, ktorými sa možno pri tvorbe stratégie inšpirovať.
 

Keywords

marketing stratégia startup funnel AIDA
 
Language used: Slovak
Date on which the thesis was submitted / produced: 20. 5. 2019
Identifier: https://is.muni.cz/th/c7ava/

Thesis defence

  • Date of defence: 19. 6. 2019
  • Supervisor: RNDr. Josef Daňa
  • Reader: Ing. Nikola Šimková, PhD.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatiky
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Masaryk University

Faculty of Informatics

Master programme / field:
Applied Informatics / Service Science, Management and Engineering

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