Prostředí výrobce a prodejce bylinných čajů – Bc. Lucie Košťálová
Bc. Lucie Košťálová
Master's thesis
Prostředí výrobce a prodejce bylinných čajů
Environment of producer and seller of herbal teas
Abstract:
Cílem diplomové práce je na základě provedení analýzy prostředí a trhu formulovat návrhy a doporučení pro společnost zabývající se výrobou a prodejem bylinných čajů. Práce se skládá z teoretické části, která za pomoci studia odborné literatury a článků vysvětluje pojmy a metody v práci použité a části praktické, ve které jsou provedeny jednotlivé analýzy. Z nich získané informace jsou zpracovány a …moreAbstract:
The aim of the diploma thesis is to formulate proposals and recommendations for a company engaged in the production and sale of herbal teas based on the analysis of environment and market. The thesis consists of a theoretical part which, with the help of study of specialized literature and articles, explains the concepts and methods in the work used and the practical part in which individual analysis …more
Language used: Czech
Date on which the thesis was submitted / produced: 20. 5. 2017
Thesis defence
- Supervisor: doc. Ing. Pavel Žufan, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsMaster programme / field:
Economics and Management / Business Economics and Management
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