Ing. Filip Bračok

Bachelor's thesis

Program rozvoje vybrané turistické oblasti

Tourism development programe of selected tourist region
Abstract:
The goal of my bachelor thesis is elaboration of current programme of tourism development in Hight Tatras area. The first part of this work discribes theoretical processes in creation of programm and strategic documents. The second part includes analysis of tourist supply and demand in Hight Tatras area. The final part is concentrated on determining of the strategic vision, aim, priorities and particular …more
Abstract:
Predmetom mojej bakalárskej práce je vypracovanie aktuálneho programu rozvoja turistickej oblasti Vysoké Tatry. Prvá časť tejto práce popisuje teoretické postupy pri tvorbe programových a strategických dokumentov. Druhá časť zahŕňa analýzu ponuky a dopytu v cestovnom ruchu v oblasti Vysokých Tatier. Posledná časť je zameraná na stanovenie strategickej vízie, cieľa, priorít a konkrétnych projektov, …more
 

Keywords

Cestovný ruch stratégia rozvoja program rozvoja marketing cestovného ruchu Vysoké Tatry Tourism development strategy development programe tourism marketing High Tatras
 
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 5. 2009
Identifier: https://is.muni.cz/th/kd0up/

Thesis defence

  • Date of defence: 2. 7. 2009
  • Supervisor: doc. RNDr. Jiří Vystoupil, CSc.
  • Reader: Ing. Bc. Andrea Holešinská, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Bachelor programme / field:
Economic Policy and Administration / Regional Development and Administration

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