Bc. Veronika Volodina

Bachelor's thesis

Is the classic advertising era over?

Is the classic advertising era over?
Abstract:
Tato práce se zabývá zjištěním relevance klasické reklamy v současném světě a v blízké budoucnosti mezi spotřebiteli. Pozoruje změny v reklamě, věnuje velkou pozornost přechodu z tradičních na online kanály, zjišťuje a chápe, jaké místo a role čeká tradiční reklamu.Byly provedeny a analyzovány kvantitativní a kvalitativní výzkumy.
Abstract:
This thesis is about finding out the relevance of classical advertising in the contemporary world and in the near future among consumers. It observes changes in advertising, paying great attention to the transition from traditional to online channels, finding out and understanding what place and role awaits traditional advertising. Quantitative and qualitative researches were conducted and analyzed …more
 

Keywords

Classic advertising digital advertising marketing customer channels
 
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2024
Identifier: https://is.vsfs.cz/th/f20d1/

Thesis defence

  • Date of defence: 26. 6. 2024
  • Supervisor: Ph.D. Kristina Lenkova
  • Reader: Mgr. Jitka Cirklová, M.A.

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