Positioning značky World Class Czech Republic – Sandra Rakoušová
Sandra Rakoušová
Master's thesis
Positioning značky World Class Czech Republic
Brand positioning World Class Czech Republic
Abstract:
Ve své diplomové práci "Positioning značky World Class Czech Republic" jsem se zabývala analýzou pozice této značky na trhu pražských fitness center. Z výsledků této analýzy jsem v závěru práce stanovila doporučení k vylepšení marketingové komunikace společnosti World Class. V teoretické části práce jsem charakterizovala pojem marketing, shrnula jsem jeho historii, popsala jednotlivé prvky marketingového …moreAbstract:
My diploma thesis called "Brand positioning World Class Czech Republic" is focused on the analysis of the position of the brand on the Prague market of fitness centers. As the result of this analysis, I conclude my work by the recommendations to improve marketing communication of World Class company. In the theoretical part, I defined the concept of marketing, I have summarized his history, describing …more
Language used: Czech
Date on which the thesis was submitted / produced: 23. 6. 2010
Identifier:
http://www.vse.cz/vskp/eid/24337
Thesis defence
- Date of defence: 17. 1. 2011
- Supervisor: Milan Postler
- Reader: Jiří Mikeš
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/24337
Vysoká škola ekonomická v Praze
Master programme / field:
Mezinárodní ekonomické vztahy / Mezinárodní obchod
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