Komunikační strategie firmy v závislosti na typu produktu – Jan Kancnýř
Jan Kancnýř
Master's thesis
Komunikační strategie firmy v závislosti na typu produktu
The Communication Strategy of the Company Depending on the Type of Product
Abstract:
Předkládaná diplomová práce na téma marketingová komunikace v závislosti na typu produktu bude ve své teoretické části definovat základní principy a pojmy využívané v reklamním prostředí, které následně porovnává s analyzovanými daty. Pro ně byly zvoleny dvě oblasti: rychloobrátkové zboží a málo vyhledávané služby v podobě pojišťovacích produktů. Porovnání bude zjišťovat, na jaké pořady navazují nebo …moreAbstract:
The submitted master's thesis on marketing communication with regard to the type of product has in its theoretical part as the main goal to define the basic principles and the terminology used in the advertising branch, which are further compared with the analysed data. Here have been chosen two areas: fast moving consumer goods and few sought services in the form of insurance products. This comparison …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 9. 2014
Identifier:
http://www.vse.cz/vskp/eid/54364
Thesis defence
- Date of defence: 27. 5. 2016
- Supervisor: Tomáš Kincl
- Reader: Stanislav Tripes
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/54364
Vysoká škola ekonomická v Praze
Master programme / field:
Ekonomika a management / Management
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