Zpět na vyhledávání

Petr Mandera

Bachelor's thesis

Vliv agrese a agresivity na profesionální hráče konzolové hry FIFA a její dopad na marketing

Impact of FIFA on aggression and aggressiveness of profiesional players and it´s impact on marketing
Abstract:
Práce se zabývá, zda je přímý vliv konzolové hry FIFA na agresi a agresivitu profesionálních hráčů a zda má tento projev agresivního chování vliv na marketingové kanály daného hráče, či jeho sponzorů.
Abstract:
This work is about direct impact of console game FIFA on pro – players on their aggressiveness and aggression and if there is any connection to their marketing channels or channels of theirs sponosrs
 

Keywords

esport FIFA Agrese Agresivita Marketing

Keywords

Esport Marketing FIFA Aggressiveness
 
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2020

Thesis defence

  • Supervisor: Mgr. Tibor Brečka, MBA
  • Reader: Pavel Martof, externi

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.
https://is.newtoncollege.cz/zp/9381 Reference to the local database file of the institution

NEWTON College a.s.

NEWTON College a.s.

Bachelor programme:
Economics and Management

Theses on a related topic

List of theses with an identical keyword.
  • No theses on a related topic available.