Vliv agrese a agresivity na profesionální hráče konzolové hry FIFA a její dopad na marketing – Petr Mandera
Petr Mandera
Bachelor's thesis
Vliv agrese a agresivity na profesionální hráče konzolové hry FIFA a její dopad na marketing
Impact of FIFA on aggression and aggressiveness of profiesional players and it´s impact on marketing
Abstract:
Práce se zabývá, zda je přímý vliv konzolové hry FIFA na agresi a agresivitu profesionálních hráčů a zda má tento projev agresivního chování vliv na marketingové kanály daného hráče, či jeho sponzorů.Abstract:
This work is about direct impact of console game FIFA on pro – players on their aggressiveness and aggression and if there is any connection to their marketing channels or channels of theirs sponosrs
Language used: Czech
Date on which the thesis was submitted / produced: 4. 5. 2020
Thesis defence
- Supervisor: Mgr. Tibor Brečka, MBA
- Reader: Pavel Martof, externi
Citation record
ISO 690-compliant citation record:
MANDERA, Petr. \textit{Vliv agrese a agresivity na profesionální hráče konzolové hry FIFA a její dopad na marketing}. Online. Bachelor's thesis. Praha: Vysoká škola NEWTON, a.s., NEWTON College a.s. 2020. Available from: https://theses.cz/id/wm3njw/.
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NEWTON College a.s.Bachelor programme:
Economics and Management
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