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Bc. Nikita Polivtsev

Master's thesis

Communication as a  load bearing element of the Marketing Communication

Communication as a  load bearing element of the Marketing Communication
Abstract:
At the center of this thesis is communication. One could say it is the main activity of humanity. The importance of it should not be overlooked. The work has two main parts, the first which is theoretical and covers the general development of the communication and the changes it brought to the world itself and marketing in particular. The second which is more practical and shows an example of a company …more
 

Keywords

Communication marketing communication speech writing talking print media the internet advertising PR.
 
Language used: English
Date on which the thesis was submitted / produced: 9. 4. 2018
Identifier: https://is.vsfs.cz/th/dekna/

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: PhDr. Marie Koubová

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