Ing. Miroslava Paráková
Bachelor's thesis
Analýza konkurence
Competitor analysis
Abstract:
The aim of bachelor's thesis „Competitor analysis“ is the evaluation and analysis of a business plan with regard to communication and advertisement practices. The resulting analysis is used to suggest appropriate changes the chosen business entity should implement to increase the effectiveness of its advertising practices. The theoretical part of this thesis provides a detailed description of situation …moreAbstract:
Predmetom bakalárskej práce Analýza konkurencie je vyhodnotenie zámeru podniku v oblasti komunikačnej politiky a na základe analýz navrhnúť vhodnú propagáciu. V teoretickej časti je priblížená situačná analýza a metódy vhodné k rozpracovaniu tejto analýzy. V praktickej časti sú uvedené metódy aplikované na podnik Vital a jeho hlavnú konkurenciu. Na záver sú doporučené nové propagačné nástroje s cieľom …more
Language used: Slovak
Date on which the thesis was submitted / produced: 16. 5. 2013
Identifier:
https://is.muni.cz/th/rlal7/
Thesis defence
- Date of defence: 27. 6. 2013
- Supervisor: Ing. Klára Kašparová, Ph.D.
- Reader: Ing. Pavla Odehnalová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakultaMasaryk University
Faculty of Economics and AdministrationBachelor programme / field:
Economy and Management / Business Management