Sponsoring du club de hockey sur glace HC ZUBR Přerov – Daniela UHLÍŘOVÁ
Daniela UHLÍŘOVÁ
Bachelor's thesis
Sponsoring du club de hockey sur glace HC ZUBR Přerov
Sponsorship of ice hockey club HC ZUBR Přerov
Abstract:
The bachelor´s thesis focuses on the marketing field oriented towards the sport. We have described the term of sport sponsorship as an important tool of public relations that belong to marketing communication. Regarding the practical case, we have studied the sponsorship situation of the ice hockey club HC ZUBR Přerov. The aim of this study was to analyse the attitude of the fans of the club to the …moreAbstract:
Le mémoire de licence porte sur le domaine de marketing orienté vers le sport. Nous avons décrit le sponsoring en tant qu'outil des relations publiques qui appartiennent ? la communication marketing. Concernant le cas pratique, nous avons examiné la situation du sponsoring du club de hockey sur glace HC ZUBR Přerov. Le but de ce travail était d'analyser l'attitude des supporters du club envers les …more
Language used: French
Date on which the thesis was submitted / produced: 3. 5. 2016
Accessible from:: 3. 5. 2016
Thesis defence
- Supervisor: doc. Mgr. Jaromír Kadlec, Dr.
Citation record
The right form of listing the thesis as a source quoted
UHLÍŘOVÁ, Daniela. Sponsoring du club de hockey sur glace HC ZUBR Přerov. Olomouc, 2016. bakalářská práce (Bc.). UNIVERZITA PALACKÉHO V OLOMOUCI. Filozofická fakulta
Full text of thesis
Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 3.5.2016
Contents of on-line thesis archive
Published in Theses:- Soubory jsou od 3. 5. 2016 dostupné: světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Filozofická fakultaPALACKÝ UNIVERSITY OLOMOUC
Faculty of ArtsBachelor programme / field:
Philology / French oriented on applied economics
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