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Bc. Dominika Kuncová, MBA

Master's thesis

New types of media and its influence on corporate communication

New types of media and its influence on corporate communication
Abstract:
Concept of new media in corporate communication. This thesis deals with the question how the different types of social media can be used by companies for communication with their customers, employees, media and other people related to their company. It analyzes the recommended ways of new media communication by means of social media. This thesis implicates and evaluates the recommended behavior of …more
 

Keywords

New media corporate communication social websites internet digital media Facebook marketing
 
Language used: English
Date on which the thesis was submitted / produced: 8. 4. 2016
Identifier: https://is.vsfs.cz/th/y5dxp/

Thesis defence

  • Date of defence: 24. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication & Master of Business Administration

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