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Barbora Habrúnová

Bachelor's thesis

A Marketing Communications Mix for a Translation Company

A Marketing Communications Mix for a Translation Company
Abstract:
This bachelor's thesis is divided into two consecutive and interconnected parts. Basic con-cepts such as marketing, marketing mix, communication mix or the essence and meaning of various marketing analyses important to the operation of business are explained in the first, theoretical part, there are explained by the help of technical resources. This theoretical knowledge is presented in the form of …more
Abstract:
Táto bakalárska práca je rozdelená na dve súvislé a prepojené časti. V prvej, teoretickej časti, sú pomocou odborných zdrojov vysvetlené základné pojmy ako marketing, market-ingový mix, komunikačný mix, či podstata a význam rôznych marketingových analýz dôležitých pre chod podniku. V druhej, analytickej časti sú do praxe uvedené teoretické znalosti z prvej časti a to formou ako marketingového, tak …more
 

Keywords

marketing business-to-business konkurencia marketingový mix marketingová komunikácia benchmarking PEST analýza SWOT analýza
 
Language used: English
Date on which the thesis was submitted / produced: 3. 5. 2017

Thesis defence

  • Supervisor: Ing. Jiří Vaněk, Ph.D.

Citation record

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The right form of listing the thesis as a source quoted

Habrúnová, Barbora. A Marketing Communications Mix for a Translation Company. Zlín, 2017. bakalářská práce (Bc.). Univerzita Tomáše Bati ve Zlíně. Fakulta humanitních studií

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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta humanitních studií
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Tomas Bata University in Zlín

Faculty of Humanities

Bachelor programme / field:
Philology / English for Business Administration

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