Business Models

Barbora Zýková

Diplomová práce

Abstract:

This diploma thesis, which is dealing with business models and its application on small enterprises, is divided into two parts. Theoretical part comprises information explaining business models and its importance for enterprises and firms of all sizes and focuses. This part elucidates some different approaches to business model which were defined by experts as are Chesbrough, Rappa, Amit, Zott, team who created Business Model Generation Canvas and more.Practical part contains the case study of whole process of looking for the ideal business model for the small family business called Atelier Čarodějka. The second part is mostly focused on application of the Business Model Canvas at this particular enterprise in all its forms and with financial analysis as well. SWOT analysis and other additional analyses are used as well for better understanding and unbiased results. Results of this diploma thesis based on the comprehensive analysis and management tools revealed that business model of Atelier Čarodějka is successfully efficient and well-designed. Atelier Čarodějka have to improve several limitations and persists on the innovations of seasonal markets.

Keywords

business model, business model canvas, business plan

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 24. 3. 2016

Obhajoba závěrečné práce

• Vedoucí: prof. Ing. Ivana Tichá, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management