Marketingová komunikace v oblasti společenských tanců – Ing. Simona Černá
Ing. Simona Černá
Master's thesis
Marketingová komunikace v oblasti společenských tanců
Marketing communication in the field of ballroom dancing
Abstract:
Diplomová práce se zabývá marketingovou komunikací v oblasti společenských tanců. Stejně jako hraje komunikace důležitou roli v lidském životě, je marketingová komunikace klíčovým momentem při propagaci tance ve společnosti a při oslovování potencionálních zákazníků. Cílem práce je vypracování návrhu, který má napomoci zlepšení marketingové komunikace vybrané taneční školy, a tím přispět k popularizaci …moreAbstract:
The thesis deals with marketing communication in the field of ballroom dancing. Just as communication plays a essential role in human life, marketing communication is critical in promoting dance in society and reaching potential customers. This thesis aims to develop a proposal that will help improve the marketing communication of the selected dance school, thereby contributing to the popularization …more
Language used: Czech
Date on which the thesis was submitted / produced: 12. 1. 2023
Thesis defence
- Date of defence: 22. 2. 2023
- Supervisor: Mgr. Dagmar Sieglová, M.S.Ed. Ph.D.
- Reader: Martina Beránek, Ph.D.
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Full text of thesis
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Master programme / specializace:
Ekonomika a management / International Marketing
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