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Ing. Lukáš Búry

Master's thesis

Stakeholderská analýza podniku

Stakeholder analysis of a company
Abstract:
The subject of thesis ,,Stakeholder analysis of a company” is to analyze current strategy of the company, perform a stakeholder analysis of the company and assess its contribution within the current strategy and the strategic objective of 2014. The theoretical part describes concepts like strategy, strategic management, strategic analysis, stakeholder approach, stakeholders and their categorization …more
Abstract:
Predmetom diplomovej práce ,,Stakeholderská analýza podniku“ je analyzovať súčasnú stratégiu podniku, previesť stakeholderskú analýzu podniku a posúdiť jej prínosy pre súčasnú stratégiu a napĺňanie strategického cieľa na rok 2014. V teoretickej časti sú postupne vymedzené pojmy stratégia, strategické riadenie, strategická analýza, stakeholderský prístup, stakeholders, ich kategorizácia, určenie ich …more
 

Keywords

strategické riadenie stratégia strategická analýza stakeholder stakeholderský prístup stakeholderská analýza dôležitosť stakeholderov strategic management strategy strategic analysis stakeholder approach stakeholder analysis stakeholder importance
 
Language used: Slovak
Date on which the thesis was submitted / produced: 14. 5. 2014
Identifier: https://is.muni.cz/th/w6j45/

Thesis defence

  • Date of defence: 23. 6. 2014
  • Supervisor: Ing. Ondřej Částek, Ph.D.
  • Reader: Ing. Peter Marinič, Ph.D.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Economy and Management / Business Management

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