Ing. Eli Goldmann

Diplomová práce

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company

Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Anotace:
Integrated marketing communication is a tactic which many companies are now using in their marketing strategies, and one of the most important facets of this tactic is how sales promotion is utilized within it. This paper analyses the use of sales promotion as a tool within the integrated marketing communications (IMC) strategy of a defined FMCG company—Anheuser-Busch InBev. Specifically, the practice …více
Abstract:
Integrated marketing communication is a tactic which many companies are now using in their marketing strategies, and one of the most important facets of this tactic is how sales promotion is utilized within it. This paper analyses the use of sales promotion as a tool within the integrated marketing communications (IMC) strategy of a defined FMCG company—Anheuser-Busch InBev. Specifically, the practice …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 30. 4. 2019

Obhajoba závěrečné práce

  • Obhajoba proběhla 21. 6. 2019
  • Vedoucí: PhDr. Karel Eliáš, CSc.
  • Oponent: PhDr. Ilona Toufarová

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní