Statistical analysis of digital social communication in Germany

Olesia Nurislamova

Bachelor's thesis

Abstract:

This study examines how people in Germany use digital communication tools in their personal and work life. The research is based on data from the European Social Survey 2020 (ESS2020), which collects information on social behaviors, including digital communication. Using statistical analysis, we explore differences in digital communication habits among various socio-demographic groups. The findings reveal that access to and use of digital tools vary across different groups. People with higher education and those in professional environments tend to use digital communication more frequently and effectively. At the same time, some groups face barriers in adopting digital tools. These differences highlight the need for policies and initiatives to improve digital inclusion and literacy. By comparing our results with previous studies, we aim to provide a deeper understanding of how digital communication affects daily life. This research enhances the understanding of digital communication trends and lays the foundation for strategies to improve digital literacy and develop inclusive communication practices.

Keywords

digital social communication, Germany, socio-demographic groups, European Social Survey (ESS2020)

Language used: English

Date on which the thesis was submitted / produced: 15. 3. 2025

Thesis defence

• Supervisor: prof. Ing. Jindřich Špička, Ph.D.
• Reader: Jitka Sirohi, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Informatics