Mgr. Věra Zouharová

Master's thesis

Discourse Analysis of Personal Advertising in 'The Times' (with Special Regard to Gender Differences)

Discourse Analysis of Personal Advertising in 'The Times' (with Special Regard to Gender Differences)
Abstract:
The thesis deals with 553 personal advertisements written by men and women and published in two prints of The Times. The thesis focuses on analysis of personal advertisements from the perspective of self-description (including self-identification, description of one´s own appearance and qualities) as well as partner-description and intended relationship. The aim of the thesis is to explore the major …more
 

Keywords

seznamovací inzeráty noviny vlastní popis popis partnera zamýšlený vztah genderové rozdíly personal advertisements newspapers self-description partner-description intended relationship gender differences
 
Language used: English
Date on which the thesis was submitted / produced: 25. 4. 2008
Identifier: https://is.muni.cz/th/t2ide/

Thesis defence

  • Date of defence: 10. 6. 2008
  • Supervisor: doc. Mgr. Martin Adam, Ph.D.
  • Reader: Mgr. Radek Vogel, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Pedagogická fakulta
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Masaryk University

Faculty of Education

Master programme / field:
Teacher Training for Primary Schools / Lower Secondary School Teacher Training in English Language and Literature

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