Discourse Analysis of Personal Advertising in 'The Times' (with Special Regard to Gender Differences)

Mgr. Věra Zouharová

Master's thesis

Abstract:

The thesis deals with 553 personal advertisements written by men and women and published in two prints of The Times. The thesis focuses on analysis of personal advertisements from the perspective of self-description (including self-identification, description of one´s own appearance and qualities) as well as partner-description and intended relationship. The aim of the thesis is to explore the major gender differences and to determine how the gender differences reflect in the personal advertisements.

Keywords

seznamovací inzeráty, noviny, vlastní popis, popis partnera, zamýšlený vztah, genderové rozdíly, personal advertisements, newspapers, self-description, partner-description, intended relationship, gender differences

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 25. 4. 2008

Obhajoba závěrečné práce

• Obhajoba proběhla 10. 6. 2008
• Vedúci: doc. Mgr. Martin Adam, Ph.D.
• Oponent: Mgr. Radek Vogel, Ph.D.

Masaryk University

Faculty of Education

Master programme / odbor:
Teacher Training for Primary Schools / Lower Secondary School Teacher Training in English Language and Literature