Interný marketing vo vybranej finančnej inštitúcii – Bc. Martin Luterančík
Bc. Martin Luterančík
Bachelor's thesis
Interný marketing vo vybranej finančnej inštitúcii
Internal marketing in the selected financial institution
Abstract:
The bachelor thesis focuses on internal marketing and functioning of the selected financial institution – Czechoslovak Commercial Bank. The final work is divided into three major, comprehensive and separate chapters. The first chapter is devoted to particular theoretical issues, explain the concept of marketing, internal marketing and instruments. The second chapter is focused on the analysis of internal …moreAbstract:
Práca sa venuje problematike interného marketingu a jeho fungovaniu v rámci vybranej finančnej inštitúcie – Československej obchodnej banky, a.s. Záverečná práca je rozdelená do troch hlavných, ucelených a samostatných kapitol. Prvá kapitola je venovaná teoretickým východiskám, vysvetleniu pojmov marketing, interný marketing a jeho nástrojom. Druhá kapitola je obsahovo zameraná na analýzu interného …more
Language used: Slovak
Date on which the thesis was submitted / produced: 2. 7. 2015
Identifier:
https://is.ambis.cz/th/jr5mw/
Thesis defence
- Date of defence: 11. 9. 2015
- Supervisor: Ing. Adriana Zliechovcová, MBA
- Reader: Ing. Zuzana Littvová, PhD.
Citation record
ISO 690-compliant citation record:
LUTERANČÍK, Martin. \textit{Interný marketing vo vybranej finančnej inštitúcii}. Online. Bachelor's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2015. Available from: https://theses.cz/id/x3kxew/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKBachelor programme / field:
Banking / Banking Management
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