THE CONCEPT OF CSR IN EUROPE AND IN AFRICA

BSc. Mubarak Yaya, BSc (Hons)

Diplomová práce

Abstract:

ABSTRACT Corporate Social Responsibility (CSR) is a model of corporate governance and business management that promotes economic prosperity for businesses and sustainable growth in society. Recently, it has become a significant area of business management in developing and developed countries. Against this backdrop, this dissertation aims to critically evaluate the concept of cooperate social responsibility in Europe and Africa, with evidence from telecommunication companies (MTN and GLOBACOM) in Nigeria, and SKODA AUTOS and the Czech Gambling Industry in Czech Republic. This study came about as a result of the desire to determine the effectiveness of different CSR programs in addressing social and environmental challenges in the host countries. Furthermore, the study adopts an exploratory research design to collect data from the communities where the companies operate, using surveys, interviews, and focus group discussions. The findings suggest that CSR initiatives by MTN and GLOBACOM significantly and positively impacts development and welfare of local communities, and also, positively promote environmental sustainability in Nigeria. Furthermore, the findings suggested that CSR initiatives by SKODA AUTOS and The Czech Gambling Industry significantly and positively impacts development and welfare, also, promote environmental sustainability in Czech Republic. The study concludes that CSR is a significant concept in business operations and have significantly enhanced socio-economic development and community welfare in both countries. Therefore, CSR programs of telecommunication companies like MTN and GLOBACOM in Nigeria, and SKODA AUTO and the Czech Gambling Industry in the Czech Republic, should focus on implementing strategies that are specifically designed to promote socio-economic development, community welfare, and environmental sustainability, rather than limiting their efforts to mere philanthropic gestures.

Keywords

CSR, AFRICA, EUROPE

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 1. 4. 2025

Obhajoba závěrečné práce

• Obhajoba proběhla 4. 2. 2026
• Vedoucí: doc. Ing. Irena Jindřichovská, CSc.
• Oponent: Dana Kubíčková, externi

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program:
Economics and Management