Virální marketing - předpoklad úspěšné realizace – Bc. Lenka Kučavíková
Bc. Lenka Kučavíková
Master's thesis
Virální marketing - předpoklad úspěšné realizace
Viral marketing - Prerequisite for successfull implementation
Abstract:
Diplomová práce s názvem Virální marketing - předpoklad úspěšné realizace je rozdělena do dvou hlavních částí, a to části teoretické a praktické. Cílem části teoretické je definování základních pojmů týkajících se marketingu, moderní marketingové komunikace se zaměřením se na marketingovou komunikaci na internetu a objasnění principů virálního marketingu samotného. Hlavním cílem části praktické je …moreAbstract:
Diploma thesis Viral marketing - prerequisite of successful implementation is divided into two main parts - theoretic and practical. The main goal of theoretic part is to define basics terms related to marketing, modern marketing communication with focus on internet and to explain principles of viral marketing itself. The main goal of practical part is to describe and review Czech and foreign viral …more
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/z62mi/
Thesis defence
- Date of defence: 5. 6. 2015
- Supervisor: Mgr. Miloslava Kykalová
- Reader: Mgr. Michal Tomčík, PhD.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Forms and functions of speech acts in marketing and intercultural communication and their impact on corporate marketing communication results
Mariya Belozyorova -
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication with focus on digital recruitment (role of social platforms in recruiting)
Tatia Tchkonia -
Transmitting the personal image on corporations, brands and products as a marketing communication tool
Artur Zhuravlev -
Transmitting the personal image on corporations, brands and products as a marketing communication tool
Bakhtiyar Sissengali -
Communication as load bearing element of marketing communication
Ekaterina Sarantseva -
How has digital marketing evolved during COVID-19 pandemic as a result of a sedentary consumer? With a focus on marketing communication strategy.
Fabiana Carrasco Cueto -
Transmitting the personal image on corporations, brands and products as a marketing communication tool
Ilya Abdrakhmanov