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Bc. Radovan Sobota

Master's thesis

Spokojenost zákazníka ve vybraném odvětví

Customer satisfaction in selected industry
Abstract:
The subject of the diploma thesis "Customer satisfaction in a selected industry" is to examine customer satisfaction in the smartphone market in the Czech Republic. The first part of the work is focused on the theoretical definition of the problem area and on defining concepts such as hardware, software and others related to satisfaction with smartphones. In the second part there is described Czech …more
Abstract:
Predmetom diplomovej práce „Spokojenost zákazníka ve vybraném odvětví“ je skúmanie spokojnosti zákazníkov na trhu smartfónov v Českej republike. Prvá časť práce je zameraná na teoretické vymedzenie problémovej oblasti a na definovanie pojmov akými sú hardware, software a ďalšie, týkajúce sa spokojnosti so smartfónmi. V druhej časti sa nachádza charakteristika českého trhu so smartfónmi a kvantitatívny …more
 

Keywords

spokojnosť so smartfónom modelovanie štrukturálnych rovníc softvér hardvér ekosystém vnímaná hodnota smartphone satisfaction structural equation modelling software hardware ecosystem percieved value
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 1. 2022
Identifier: https://is.muni.cz/th/k543x/

Thesis defence

  • Date of defence: 1. 2. 2022
  • Supervisor: doc. Ing. Bc. Petr Suchánek, Ph.D.
  • Reader: Ing. David Schüller, Ph.D.

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  • světu
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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
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Masaryk University

Faculty of Economics and Administration

Master programme / field:
Business Management / Business Management

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