Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN – Bc. Pavla Blažková
Bc. Pavla Blažková
Master's thesis
Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
Abstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …moreAbstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …more
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017
Thesis defence
- Date of defence: 29. 5. 2017
Citation record
ISO 690-compliant citation record:
BLAŽKOVÁ, Pavla. \textit{Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN}. Online. Master's thesis. Zlín: Tomas Bata University in Zlín, Faculty of Management and Economics. 2017. Available from: https://theses.cz/id/xa0srp/.
The right form of listing the thesis as a source quoted
Blažková, Pavla. Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN. Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
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Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomikyPlny text prace je k dispozici v elektronicke podobe
Tomas Bata University in Zlín
Faculty of Management and EconomicsMaster programme / field:
Economics and Management / Management and Marketing
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