Bc. Pavla Blažková

Master's thesis

Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN

Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN
Abstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …more
Abstract:
SHK LAPP ZLIN started in 2001 as a first non-profit sledge team for disabled hockey players in the Czech Republic. In these days SHK LAPP ZLIN has 16 players. Even though SHK LAPP ZLIN is one of the best team in the association they are still struggling with low public and sponsors attention. Companies are scared to sponsor disabled people because they are not sure what the reaction of the "normal …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 18. 4. 2017

Thesis defence

  • Date of defence: 29. 5. 2017
  • Supervisor: Dr. Paul Reynolds

Citation record

The right form of listing the thesis as a source quoted

Blažková, Pavla. Integrated Marketing Communication and New Sponsors for Sledge Ice Hockey Team SHK LAPP ZLIN. Zlín, 2017. diplomová práce (Ing.). Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky
Plny text prace je k dispozici v elektronicke podobe