Social Media Influencers – A study on the credibility of fitness promoters as viewed by Instagram users

Sahil Baksh

Bachelor's thesis

Abstract:

The literature review will be based on studies from specialized publications, websites, journals, and other written or online sources. The practical part of the thesis will be based on the information gained from the survey. The sample size for the study will be 1000 respondents. The survey will be conducted in India for those respondents using digital wallets. The respondents can be both male and female with ages ranging from 18 to 50, and they may have occupations such as student, businessman, homemaker, professional, etc. The survey will be conducted through a structured questionnaire. The initial part of the questionnaire will include questions that help find out consumer beliefs towards influencer marketing. The next part of the questionnaire will contain demographic questions such as gender, age, income, and occupation.

Keywords

Social Media Influencers, Fitness Promoters, Social Media Marketing

Jazyk práce: English

Datum vytvoření / odevzdání či podání práce: 16. 3. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 22. 5. 2023
• Vedúci: John Phillip Sabou, Ph.D.
• Oponent: Pavel Šimek, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme:
Economics and Management