Maria Bykova

Bakalářská práce

Mystery Shopping - An efficient tool of quality assurance in the hospitality industry

Mystery Shopping - An efficient tool of quality assurance in the hospitality industry
Anotace:
Mystery shopping as a tool of quality assurance increased in popularity over the last years and in the hospitality industry this practice is getting more and more used. The aim of the bachelor dissertation is to analyze Mystery Shopping method itself and find out its effectiveness in hospitality industry on practice. The first part is introduction of the theory of marketing research and Mystery Shopping …více
Abstract:
Mystery shopping as a tool of quality assurance increased in popularity over the last years and in the hospitality industry this practice is getting more and more used. The aim of the bachelor dissertation is to analyze Mystery Shopping method itself and find out its effectiveness in hospitality industry on practice. The first part is introduction of the theory of marketing research and Mystery Shopping …více
 
 
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 5. 2017

Obhajoba závěrečné práce

  • Obhajoba proběhla 6. 6. 2017
  • Vedoucí: doc. RNDr. Zdena Lustigová, CSc.
  • Oponent: PhDr. Marek Merhaut, Ph.D.

Citační záznam

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Zveřejněno v Theses:
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Instituce archivující a zpřístupňující práci: Vysoká škola hotelová v Praze