Ing. Margarita Lapotko

Master's thesis

Magnitude of Corporate communication with media

Magnitude of Corporate communication with media
Today’s world is becoming more media centric. New technologies over the past few years have revolutionized traditional methods of transmission media, and radically changed the contours of modern media space. This work examines the role of media in society and within the companies’ communication. The first part is devoted to the main characteristics of corporate communication. It explores how corporate …more
Language used: English
Date on which the thesis was submitted / produced: 14. 4. 2016

Thesis defence

  • Date of defence: 10. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

Citation record

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