Consumers and E-commerce in Vietnam - Case Study of Shopee Platform – Dung Tran Thi Thuy
Dung Tran Thi Thuy
Bachelor's thesis
Consumers and E-commerce in Vietnam - Case Study of Shopee Platform
Abstract:
E-commerce is a form of business that is increasingly popular and becoming a trend in Vietnam. E-commerce platforms are constantly being born and developing, of which Shopee is the leading e-commerce platform with a large number of users in the Vietnamese market. Therefore, this study aims to understand consumer behavior towards e-commerce in Vietnam, evaluate factors affecting consumers’ online purchasing …more
Language used: English
Date on which the thesis was submitted / produced: 14. 3. 2024
Thesis defence
- Date of defence: 28. 5. 2024
- Supervisor: Ing. Lenka Rumánková, Ph.D.
- Reader: Michal Malý, Ph.D.
Citation record
ISO 690-compliant citation record:
TRAN THI THUY, Dung. \textit{Consumers and E-commerce in Vietnam - Case Study of Shopee Platform}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/xhnbzm/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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