Průmyslové vlastnictví a jeho podíl na rozvoji obchodu ve vybraném podniku

David ZEMAN

Master's thesis

Industrial properties and their share of business development in a chosen company

Abstract:

Práce byla vytvořena za účelem řešení deficitu ochrany průmyslového vlastnictví konkrétního podniku, a to zejména pro některé druhy luxusního a reprezentativního zboží. Nejen praktická část, ale celá práce by měla být pro daný podnik manuálem pro řešení konkrétních, v práci uvedených, problémů. Jsem přesvědčen, jak ostatně vyplývá z textu celé práce, že vytčený cíl byl splněn. Teprve nejbližší budoucnost však prokáže, zda a do jaké míry budou navržená opatření uplatněna v praxi. Bude nyní záležet především na podniku samém a rovněž na jeho vlastníkovi, jeho vůli a finančních možnostech, která z navržených opatření a v jaké časové posloupnosti bude realizovat.

Abstract:

I have selected the topic for this Thesis in particular because the area of study is very appealing and the range of issues highly varied and issues of this kind have not been approached in this way so far. The choice of topic has also been influenced by the possibility to obtain production, technical, business and economic information directly in the enterprise concerned and by the fact that I would have a chance to obtain much information on industrial property issues during consultations with professionals, well aware of the situation of the enterprise in question. The enterprise investigated in the Thesis should find the specific output to be instructive on the utilization of its personnel?s current creative potential, well-preserved tradition, documentary funds and production capacities in conjunction with a consistent application of the opportunities brought by the valid legislation to protect designations and the results of creative technical activity. Having analyzed the enterprise, its financial situation, competitive environment, SWOT landscape and particularly the current condition of its industrial property, I have concluded that investments in the legal protection of industrial property are meaningful. In this specific case, it is possible to use industrial designs to protect the results of creative activity in the field of product appearance or to protect the names of individual product types. And subject to an examination of foreign markets, it is also possible to provide for an efficient protection of trade marks and the names of individual product types abroad. Last but not least, the protection of designation of origin could be of major importance. The specific proposed measures, which constitute the core of the practical part, could help the selected enterprise maintain or improve its position on the domestic market and to establish itself on its existing as well as potential future foreign markets. The speed and sequence of implementation of the proposed measures will depend on the will and financial possibilities of the enterprise owner.

Keywords

průmyslové vlastnictví, užitný vzor, duševní vlastnictví, patent, průmyslový vzor, ochranná známka

Language used: Czech

Date on which the thesis was submitted / produced: 10. 9. 2010

Accessible from:: 10. 9. 2010

Identifier: 16181

Thesis defence

• Supervisor: Ing. Lucie Tichá, Ph.D.

UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE

Faculty of Economics

Master programme / field:
Economics and Management / Management of Commerce