Factors influencing consumption of beer in Russia

Mikhail Rodovolskiy

Bakalářská práce

Abstract:

This bachelor thesis consists of 2 parts. The first part is the literature review. In the literature review there is an observation of Russian alcohol market especially the beer. There is a brief review of the previous years of Russian beer consumption production and sales of beer. The practical part also investigates the main concepts of consumer behaviour, decision-making processes in accordance with the consumption of beer in Russia.The second part is the practical. It is the analytical part consists of the data which was prepared by the author of this thesis. It contains the authors investigation of which factors influence the consumption of beer in Russia.

Keywords

Russia, Beer, Beer consumption, Alcohol, Russian beer market

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 14. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Petr Procházka, MSc Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management