Creating a business in Prague: case study of Turkish Cafe & Bistro

Alisa Danileyko

Bachelor's thesis

Abstract:

The bachelor thesis deals with presenting a business model and business plan for a Turkish Cafe & Bistro in Prague.In this thesis such fundamental terms for running a business as business planning and modelling are investigated. The importance of the topic is determined by the need at the present time to build business models of the organization for effective work and successful company management, determine the strategy and identify the values of the organization.The relevance of the work is determined by the fact that issues are considered in practical and up-to-date case, namely establishing business in Prague. Also with this topic author approaches the issue of searching creative solutions for common business idea. With this purpose in the beginning of work author gives own opinion and literature review about essential reasons of making business in today’s days. Further, legal aspects and economic environment in Czech Republic and Prague are examined. Author defines the difference and meaningfulness of complex approach of modelling and planning for startup business as well. Structure and main parts of these tools are described.The practical part focuses on preparing a proper model and drawing up a prospective business plan for a Turkish Cafe & Bistro in Prague according to research described in theoretical part.

Keywords

Business plan, Cafe, Turkish cuisine, Prague, Business Analysis, Strategic Management

Language used: English

Date on which the thesis was submitted / produced: 24. 3. 2020

Thesis defence

• Supervisor: Mgr. Elena Kuzmenko, Ph.D.
• Reader: Pavel Kotyza, Ph.D.

Czech University of Life Sciences Prague

Faculty of Economics and Management

Bachelor programme / field:
Economics Policy and Administration / Business Administration