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Bc. Dmytro Husiev

Bachelor's thesis

Social Network and its marketing potential for Small and Medium Enterprise

Social Network and its marketing potential for Small and Medium Enterprise
Abstract:
The aim of a Thesis is to compare and contrast marketing through social networks for Small and Medium enterprise and traditional ways of marketing together with research of promotion of a selected hotel in Karlovy Vary region. In theoretical part that begins from history of social networks and continues to development author also emphasise the influence of social networks on modern marketing and promotion …more
 

Keywords

Social Network Small and Medium Enterprise (SME) Social Media Social Media Marketing (SMM) Social Media Analytics
 
Language used: English
Date on which the thesis was submitted / produced: 13. 4. 2017
Identifier: https://is.vsfs.cz/th/lmlfe/

Thesis defence

  • Date of defence: 21. 6. 2017
  • Supervisor: PhDr. Karel Eliáš, CSc.
  • Reader: Mgr. Ing. Miroslav Jurásek, Ph.D.

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