Does Employer Branding have a Positive Impact on the Business in midsize and large corporations? – Aratrika Bose
Aratrika Bose
Master's thesis
Does Employer Branding have a Positive Impact on the Business in midsize and large corporations?
Does Employer Branding have a Positive Impact on the Business in large corporations?
Abstract:
This paper explores the impact of Employer Branding on large corporations, aiming to establish a direct connection with three business performance parameters: overall sales performance, profitability, and market capitalization. Examining seven major organizations, the research focuses on Employer Branding practices such as Employee Value Proposition (EVP), Employee Experience, Employer Reputation, …moreAbstract:
This paper explores the impact of Employer Branding on large corporations, aiming to establish a direct connection with three business performance parameters: overall sales performance, profitability, and market capitalization. Examining seven major organizations, the research focuses on Employer Branding practices such as Employee Value Proposition (EVP), Employee Experience, Employer Reputation, …more
Language used: English
Date on which the thesis was submitted / produced: 13. 12. 2023
Identifier:
https://vskp.vse.cz/eid/91810
Thesis defence
- Date of defence: 1. 2. 2024
- Supervisor: Kateřina Legnerová
- Reader: Daniela Černá
Citation record
ISO 690-compliant citation record:
BOSE, Aratrika. \textit{Does Employer Branding have a Positive Impact on the Business in midsize and large corporations?}. Online. Master's thesis. Praha: University of Economics, Prague. 2023. Available from: https://theses.cz/id/xo87gc/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/91810
Vysoká škola ekonomická v Praze
Master programme:
Management
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