Specifika marketingové komunikace v neziskovém sektoru – Bc. Pavlína Fantová
Bc. Pavlína Fantová
Master's thesis
Specifika marketingové komunikace v neziskovém sektoru
Specifics of marketing communication in the non-profit sector
Abstract:
Tato diplomová práce se zaměřuje na marketingovou komunikaci neziskového sektoru a její specifikace. Cílem práce je analyzovat specifika marketingové komunikace v neziskovém sektoru a na základě vlastního zkoumání navrhnout doporučení využitelné v praxi. Úvodní kapitoly definují hlavní pojmy a principy marketingové komunikace, rozlišují specifika uplatňovaná v neziskovém sektoru oproti komerčnímu sektoru …moreAbstract:
This thesis focuses on the marketing communication of the non-profit sector and its specifics. The aim of the thesis is to analyze the particularities of marketing communication in the non- profit sector and, based on original research, propose practical recommendations. The introductory chapters define the key concepts and principles of marketing communication, distinguishing the specifics applied …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 4. 2024
Identifier:
https://is.ambis.cz/th/b4b7b/
Thesis defence
- Date of defence: 22. 5. 2024
- Supervisor: doc. JUDr. Ing. Jana Majerová, Ph.D.
- Reader: Mgr. Emil Velinov, Ph.D.
Citation record
ISO 690-compliant citation record:
FANTOVÁ, Pavlína. \textit{Specifika marketingové komunikace v neziskovém sektoru}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s. 2024. Available from: https://theses.cz/id/xpf05k/.
Full text of thesis
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Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Master programme / field:
Economics and Enterprise Management / Economics and Enterprise Management
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