Bc. Svetlana Senko

Master's thesis

Communication As a load Bearing Element of the Marketing Communication

Communication As a  load Bearing Element of the Marketing Communication
Abstract:
In the following Master Thesis ‘Communication As a load Bearing Element of the Marketing Communication’, I will describe core elements of IMC, to determine the way of optimal combination of the product, price, distribution and promotion in such a way that the needs of the buyer are clearly outlined and there is a synergy between all the elements of the marketing structure. Case-study analysis, carried …more
Abstract:
In the following Master Thesis ‘Communication As a load Bearing Element of the Marketing Communication’, I will describe core elements of IMC, to determine the way of optimal combination of the product, price, distribution and promotion in such a way that the needs of the buyer are clearly outlined and there is a synergy between all the elements of the marketing structure. Case-study analysis, carried …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

Citation record

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University of Finance and Administration

Master programme / field:
Economics and Management / Marketing Communication