Katharina Kusch

Master's thesis

Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management

Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management
Abstract:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …more
Abstract:
The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 9. 3. 2016

Thesis defence

  • Date of defence: 16. 1. 2017
  • Supervisor: Markéta Lhotáková
  • Reader: Marija Zlatić

Citation record

Full text of thesis

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http://www.vse.cz/vskp/eid/53227