Erik Trubač

Bachelor's thesis

Formy distribúcie poistných produktov vo vybranej poisťovni

Forms of distribution of insurance products in selected insurance company
Abstract:
The thesis deals with the forms of distribution of insurance products in a selected insurance company, namely in Kooperativa, a.s. VIG. The aim of the work is to analyse and review the system of selling insurance products in both traditional and modern ways, and propose the possibilities of improvement of insurance distribution in the selected commercial insurance company. The first chapter focuses …more
Abstract:
Predložená bakalárska práca sa zaoberá formami distribúcie poistných produktov vo vybranej poisťovni, konkrétne v poisťovni Kooperativa, a. s. VIG. Cieľom práce je komplexne analyzovať a zhodnotiť systém predaja poistných produktov tradičným a moderným spôsobom a navrhnúť možnosti zlepšenia distribúcie poistenie vo vybranej komerčnej poisťovni. Prvá kapitola je zameraná na oboznámenie sa s pojmom poisťovníctvo …more
 

Keywords

poisťovníctvo poisťovňa distribúcia poistný produkt finančný marketing marketingový mix insurance insurance company distribution insurance product financial marketing marketing mix
 
Language used: Slovak
Date on which the thesis was submitted / produced: 7. 5. 2015
Identifier: https://is.ambis.cz/th/vijag/

Thesis defence

  • Date of defence: 5. 6. 2015
  • Supervisor: Ing. Adriana Zliechovcová, MBA
  • Reader: Ing. Valér Demjan, PhD.

Citation record

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Bachelor programme / field:
Banking / Banking Management

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