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Ing. Dominika Rosová

Bachelor's thesis

Strategie rozvoje firmy

Strategy of a Firm's Development
Abstract:
The subject of thesis ,,Strategy of a Firms Development”, that you actually hold in your hands, is strategic analysis of a selected company with emphasis on micro and macro analysis and proposal of steps leading to development of company. The theoretical part of the work deals with the subject strategy and analysis of internal and external environment. The practical part is dedicated to a particular …more
Abstract:
Predmetom bakalárskej práce ,,Strategie rozvoje firmy“, ktorú práve držíte v rukách, je strategická analýza vybraného podniku s dôrazom na mikro a makro analýzu a návrh krokov vedúcich k rozvoju spoločnosti. V teoretickej časti sa zameriavam na pojem stratégia a rozbor jednotlivých analýz vnútorného a vonkajšieho okolia. V praktickej časti sa venujem konkrétnemu podniku, ktorý bližšie priblížim v rámci …more
 

Keywords

Strategie mikroanalýza makroanalýza konkurencia produkt LED Strategy micro analysis macro analysis competitiveness product
 
Language used: Slovak
Date on which the thesis was submitted / produced: 17. 5. 2012
Identifier: https://is.muni.cz/th/xkucf/

Thesis defence

  • Date of defence: 27. 6. 2012
  • Supervisor: doc. Ing. Petr Pirožek, Ph.D.
  • Reader: Ing. Bc. Sylva Žáková Talpová, Ph.D.

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta
Složka Reference to the local database directory of the institution