Marketingová komunikácia spoločnosti H&M – Ing. Michaela Tkáčiková
Ing. Michaela Tkáčiková
Master's thesis
Marketingová komunikácia spoločnosti H&M
Marketing communication of H&M company
Abstract:
TKÁČIKOVÁ, Michaela. Marketing Communication of H&M company. [Master's Dissertation] The Institute of Hospitality Management. Prague: 2017 The diploma thesis on Marketing Communication of H&M focuses on the perception of the marketing communication of this cloth brand on the Czech market. The aim of the thesis is to find out, on a selected sample of respondents, how H&M uses marketing communication …moreAbstract:
TKÁČIKOVÁ, Michaela. Marketingová komunikácia spoločnosti H&M [Diplomová práca] Vysoká škola hotelová. Praha: 2017. Diplomová práca na tému Marketingová komunikácia spoločnosti H&M je zameraná na vnímanie marketingovej komunikácie tejto odevnej značky na českom trhu. Cieľom práce je zistiť na vybranej vzorke respondentov ako vyžíva spoločnosť H&M marketingovú komunikáciu v Českej republike …moreKeywords
Marketingová komunikácia marketingový manažér reklama osobný predaj priamy marketing podpora predaja vzťahy s verejnosťou integrovaná marketingová komunikácia marketing communication marketing manager advertising personal Sale direct marketing sale support public relations integrated marketing communication
Language used: Slovak
Date on which the thesis was submitted / produced: 3. 5. 2017
Identifier:
http://is.vsh.cz/th/15915/vsh_m/
Thesis defence
- Date of defence: 12. 6. 2017
- Supervisor: doc. Mgr. Ing. Karel Chadt, CSc.
- Reader: doc. Ing. Lenka Turnerová, CSc.
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Master programme / field:
Economics and Management / Marketing Communication (Study in Czech)
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