The Impact of Online Reviews on Customer's Buying Decisions – Edina Nagyová
Edina Nagyová
Bachelor's thesis
The Impact of Online Reviews on Customer's Buying Decisions
The Impact of Online Reviews on Customer's Buying Decisions
Abstract:
Cieľom mojej bakalárskej práce, je poukázať zhodnotenie vplyvu online recenzií na všeobecné nákupné a rezervačné zvyklosti zákazníkov a hostí. Taktiež, iné základné a všeobecné fakty a skúmania týkajúce sa témy, ktoré sú v mojej práci vysvetlené: rozdiely medzi skutočnými (Booking.com) a neskutočnými (TripAdvisor.com) webovými stránkami, ktoré prijímajú recenzie o ubytovacích zariadeniach, alebo úloha …moreAbstract:
The main purpose of this bachelor dissertation is the influence measurement of online customer reviews and feedbacks on customers‘ and guests‘ purchasing and booking decisions. Moreover, some other basic and general facts and investigations regarding the study field are clarified: as the differences between authenticated (Booking.com), and non-authenticated (TripAdvisor.com) hotel review websites, …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2018
Identifier:
https://is.vsh.cz/th/mgwke/
Thesis defence
- Date of defence: 4. 6. 2018
- Supervisor: Ing. Štěpán Chalupa
- Reader: Ing. Jana Kalabisová, Ph.D.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola hotelová v PrazeInstitute of Hospitality Management in Prague
Bachelor programme / field:
Gastronomy, Hotel Management and Tourism / Hospitality Management (Study in English)
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