Americas Start-Ups – Inspiration for a Copycat in Europe?

Sven Klijer

Master's thesis

America's Start-Ups - Inspiration for European Founders?

Abstract:

See english version

Abstract:

This thesis recognizes the opportunity that stems from start-ups in America and a potential launch of copycat companies in Europe. It describes important factors for start-ups and copycats. Based on the industries of the fastest-growing companies in America, certain industries are picked for further exploration. Two ideas from the “E-Commerce” and “Sales & Marketing” industry are thoroughly analyzed. The analysis aims to answer the feasibility of a potential launch of a copycat model in the European market. Based on extensive market research and interviews with investors in Europe a final assessment is developed. Both companies would face different severe challenges that make a market launch in Europe unfeasible. Therefore, the investigated business ideas from the US market cannot serve as an inspiration for founders in Europe.

Keywords

Start-Up, Imitation, Copycat

Keywords

Copycat, Imitation, Case Study

Language used: English

Date on which the thesis was submitted / produced: 12. 5. 2022

Thesis defence

• Date of defence: 20. 6. 2022
• Supervisor: Martin Lukeš
• Reader: Michal Andera

Vysoká škola ekonomická v Praze

Master programme:
International Management