Bc. Natálie Kučerová
Master's thesis
Komunikační kampaň společnosti CzechYou
CzechYou Marketing Communication Campaign
Abstract:
Cílem diplomové práce je vytvořit online komunikační kampaň, která je zaměřená na vybrané sociální sítě pro společnost CzechYou. Dílčím cílem je analýza stávající online marketingové komunikace zkoumané firmy. Teoretická část je zpracována na základě literární rešerše porovnáním odborné literatury marketingové komunikace a dat o současném stavu zkoumané problematiky. Vlastní část se zabývá zhodnocením …moreAbstract:
The aim of the thesis is to create an online communication campaign, which is aimed at on selected social networks for CzechYou. The sub-objective is to analyse the existing online marketing communication of the company under study. The theoretical part is based on a literature search by comparing marketing communication literature and data on the current state of the researched issue. The actual part …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 4. 2023
Thesis defence
- Date of defence: 24. 5. 2023
- Supervisor: Ing. Martina Chalupová, Ph.D.
- Reader: Pavlína Rojík Fulnečková, externi
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Podnikání a administrativa
Theses on a related topic
-
Marketing; Marketing Communication; Communication mix; communication campaig
Martin Janků -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication as load bearing element of marketing communication
Jiří Pivrnec -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
The ethical issues in marketing communication
Anastasia Andreeva -
Ethical issues in marketing communication
Karina Khaddad -
Data Mining and Its Effective Utilization in Marketing Communication
Serpil Boyraz -
The role of new media in a modern marketing communication
Petra Nagajdová
Name
Posted by
Uploaded/Created
Rights