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Ing. Eva Hlavatá

Bachelor's thesis

Analýza media relations ve společnosti Yamaha Motor Middle Europe B.V.

Media relations analysis of the company Yamaha Motor Middle Europe B.V.
Abstract:
Tato bakalářská práce se zabývá aktivitami media relations a jejich analýzou. V teoretické části je popsán význam media relations, jejich začlenění do public relations a integrované marketingové komunikace a metody hodnocení media relations. V praktické části práce jsou analyzovány aktivity media relations ve společnosti Yamaha Motor Middle Europe B.V. a na základě analýzy jsou představeny návrhy a …more
Abstract:
This bachelor thesis deals with media relations activities and their analysis. The theoretical part describes the importance of media relations, their inclusion in public relations and in integrated marketing communication and media relations evaluation methods. The practical part analyzes the media relations activities in the company Yamaha Motor Middle Europe B.V. and based on the analysis proposals …more
 

Keywords

Media relations public relations tisková zpráva tisková konference Pyramidový model PR průzkumu press release press conference Pyramid model of PR research
 
Language used: Czech
Date on which the thesis was submitted / produced: 17. 4. 2014
Identifier: https://is.vsfs.cz/th/f166f/

Thesis defence

  • Date of defence: 13. 6. 2014
  • Supervisor: Ing. Tereza Dvořáková
  • Reader: PhDr. Adolf Vodrážka

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication

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