"Guys for Themselves": A Textual Analysis of the Staropramen Advertising Campaign – Bc. Monika Jančová
Bc. Monika Jančová
Master's thesis
"Guys for Themselves": A Textual Analysis of the Staropramen Advertising Campaign
"Guys for Themselves": A Textual Analysis of the Staropramen Advertising Campaign
Abstract:
The thesis focuses on the codes of masculinity articulated in the Staropramen Chlapi sobě (Guys for Themselves) beer advertising campaign. Advertisements are approached as the writerly texts (Barthes 1970), that carry dominant codes of preferred reading (Hall 1980) using the hegemonic “gaps” such as semiotic excess (Hartley 1983). To reveal the dominant codes embedded in the advertising text, the thesis …more
Language used: English
Date on which the thesis was submitted / produced: 24. 5. 2007
Identifier:
https://is.muni.cz/th/qdv2n/
Thesis defence
- Date of defence: 11. 6. 2007
- Supervisor: doc. Libora Oates-Indruchová, Ph.D.
Citation record
ISO 690-compliant citation record:
JANČOVÁ, Monika. \textit{''Guys for Themselves'': A Textual Analysis of the Staropramen Advertising Campaign}. Online. Master's thesis. Brno: Masaryk University, Faculty of Social Studies. 2007. Available from: https://theses.cz/id/yev4g9/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studiíMasaryk University
Faculty of Social StudiesMaster programme / field:
Sociology / Sociology
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