Bc. Sabina Pavlíková
Master's thesis
Generácie Y a Z v galérii
Generations Y and Z at the gallery
Abstract:
The master thesis is focused on two generations known as generation Y (millennials) and generation Z. Thesis also focuses on marketing strategies and tools which are oriented on them. Technologies, media and social networks have a fundamental impact on both of these generations. Diploma thesis describes in what ways are these generations different and what they have in common. On the basis of analysis …moreAbstract:
Diplomová práca sa zaoberá dvomi generáciami označovanými ako generácia Y (mileniáli) a generácia Z a marketingovými stratégiami a nástrojmi, ktoré sa na tieto generácie zameriavajú. Na obe generácie majú zásadný vplyv technológie, média a sociálne siete. Diplomová práca popisuje v čom sú tieto dve generácie odlišné a naopak, v čom podobné, a na základe analýz sú vytvorené návrhy, ktoré sa zameriavajú …more
Language used: Slovak
Date on which the thesis was submitted / produced: 18. 8. 2020
Identifier:
https://is.muni.cz/th/zsfnj/
Thesis defence
- Date of defence: 9. 9. 2020
- Supervisor: Mgr. Simona Škarabelová, Ph.D.
- Reader: Mgr. Monika Šimková
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakultaMasaryk University
Faculty of ArtsMaster programme / field:
General Theory and History of Arts and Culture / Culture Management