Ing. Jan Preiss
Bachelor's thesis
Marketing vzdělávací instituce
Marketing of educational institution
Abstract:
V současnosti je marketing podstatnou součástí organizací nejen v komerčním sektoru, ale i v ostatních odvětvích. I vzdělávací instituce využívají prvky marketingu ke komunikaci s okolím ve snaze udržet se v povědomí veřejnosti. Bakalářská práce je psána na téma „Marketing vzdělávací instituce“. Měla za úkol zjistit, jakým způsobem Střední odborná škola podnikatelská, s.r.o. využívá marketingové nástroje …moreAbstract:
At the present marketing isn´t only an important part of organizations in the commercial sector, but it became an important part in other sectors, too. Even the educational institutions use marketing tools for communication with environs in an effort to keep awareness of the public. The subject of my bachelor thesis deals with marketing of an educational institution. The main goal was to find out, …more
Language used: Czech
Date on which the thesis was submitted / produced: 18. 4. 2011
Identifier:
https://is.vsfs.cz/th/r4lnv/
Thesis defence
- Date of defence: 6. 6. 2011
- Supervisor: Ing. Jana Goldbergerová
- Reader: Ing. Jana Vostrá
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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