Zpět na vyhledávání

Quynh Chau Ngo

Bachelor's thesis

Exploring factors that influence consumers’ online shopping behavior via e-commerce platforms in Vietnam: The case of Shopee

Exploring the factors that impact consumers‘ online shopping behaviour in Vietnam: The case of Shopee
Abstract:
The main objective of this thesis is to explore the factors that impact consumers’ online shopping behaviour in Vietnam. In addition, the thesis also analyses various ways how e-commerce sites attract and reach their customers. Therefore, the methodology will be qualitative research which includes data from in-depth interviews with Vietnamese consumers who have online shopping experiences via e-commerce …more
Abstract:
The main objective of this thesis is to explore the factors that impact consumers’ online shopping behaviour in Vietnam. In addition, the thesis also analyses various ways how e-commerce sites attract and reach their customers. Therefore, the methodology will be qualitative research which includes data from in-depth interviews with Vietnamese consumers who have online shopping experiences via e-commerce …more
 

Keywords

online shopping e-commerce site Shopee Vietnam buying behaviour

Keywords

Vietnam e-commerce site buying behaviour online shopping Shopee
 
Language used: English
Date on which the thesis was submitted / produced: 15. 12. 2021
Identifier: https://vskp.vse.cz/eid/85303

Thesis defence

  • Date of defence: 2. 2. 2022
  • Supervisor: Efthymia Kottika
  • Reader: Miroslav Karlíček

Citation record

Cite this text

Full text of thesis

Contents of on-line thesis archive
Published in Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Praze
https://vskp.vse.cz/eid/85303

Vysoká škola ekonomická v Praze

Bachelor programme / field:
Ekonomika a management/Business Administration / Corporate Finance and Management

Theses on a related topic

List of theses with an identical keyword.